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8 Things Your Clients Should Know About Their Appraisal

8 Things Your Clients Should Know About Their Appraisal

In an industry that is so reliant on positive relationships between originators and their customers, it’s surprising how many lenders fall short of providing great customer service at the time of the appraisal. Some don’t consider this their job, and that misconception can be costly. The appraisal is a critical part of the mortgage origination process, and therefore an important opportunity to cement a good relationship with borrowers. Since most borrowers don’t fully understand what’s involved in the appraisal process, a savvy loan officer is wise to educate customers on what they can expect when getting a home appraisal. Providing these insights to customers will help establish the loan officer as a seasoned pro. So here are eight steps to take when explaining the appraisal process to borrowers:...

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